Soli Deo Gloria — Pre-FW25 Archive Hoodie Look Book

Creative Direction & Styling Collaboration

In collaboration with Soli Deo Gloria (@onlythemistakes), a forward-thinking lifestyle clothing brand, I contributed to the creative direction and led the full styling for their Pre-FW25 archive hoodie project. This exclusive release highlights the brand’s evolving aesthetic through a blend of minimalism and archival grit.

My role focused on bringing the hoodie’s design language to life through intentional styling choices that aligned with the campaign's visual narrative. From conceptual mood boarding to on-set styling for the look book, I ensured each look told a cohesive story while pushing the boundaries of everyday streetwear.

Derion Lipford

“Here at Soli, we strive to present our pieces in the way that a stylist would dress their client - for maximum consumer relevance. Jay's styling of our FW25 Archive Hoodie hit this concept on the head and was right on point for the vision of the shoot. His eye for color coordination, silhouettes, and aesthetic were greatly appreciated.”